Major Russian retailers continue to actively develop the ready-to-eat and private label (PL) segments, focusing on unique partnership projects. The Magnit retail chain is scaling up its collaboration with the popular fast-food brand Rostic’s by launching the chain's ready-to-eat meals on its shelves. Previously, a similar format of ready-made meals from a restaurant brand was tested in Perekrestok supermarkets.

In parallel, retail chains are strengthening their positions in the confectionery segment in an effort to offer shoppers exclusive new products. The aforementioned retailer introduced the first chocolate-covered berries on the Russian market under its premium private label, Premiere of Taste. Another product launch that fits into this trend is a functional confectionery item—gummy candies with teeth-friendly properties, developed by the prominent oral care brand R.O.C.S. in collaboration with the retail chain.

For Chinese manufacturers of confectionery and ready-made meals, this sends a clear signal: Russian retail is highly interested in contract manufacturing (Private Label) and unique product launches. Chinese factories capable of providing consistent quality, eco-friendly raw materials, and unusual flavor profiles for premium private labels can directly approach the procurement departments of leading Russian retail chains, bypassing intermediaries.