Sep 07, 2026
Blueberries Became the Most Popular Berry of Summer 2026
Blueberries topped the ranking of the most in-demand berries during the summer season, according to the delivery service "Kuper". Earlier, "Samokat" also recorded a high dynamic in its sales.
Top-3 most popular berries in the summer of 2026:
Blueberries;
Sweet cherries;
Strawberries.
Last year, strawberries held the lead, but they have now dropped to third place.
Besides fresh berries, there was a growing demand for berry desserts. Chocolate-covered raspberries showed the strongest dynamic: their sales across Russia surged almost 9-fold year-on-year, 5.4-fold in Moscow, and 4.6-fold in St. Petersburg.
Noticeable growth was also observed in berry pudding—up 4.5 times—and panna cotta, which more than doubled.
The most popular berry dessert was jelly. Among fillings, cherry took first place.
Demand for wild strawberry-filled desserts grew the fastest, increasing more than 7-fold. Sales of raspberry desserts rose by 43%, blackcurrant by 17.6%, and blueberry by 3.6%.
For the Chinese food market, the rising popularity of blueberries and berry desserts in Russia indicates expanding demand for berries and processed berry products. Chinese manufacturers of frozen berries, jams, and confectionery fillings may consider the Russian market a promising destination. However, high competition from local suppliers and strict requirements for quality and shelf life necessitate the establishment of highly stable logistics.
RU
CN