PJSC Winelab has officially announced the opening of a new high-tech flagship store in Moscow, located in the "IQ-Quarter" on Presnenskaya Embankment. With the launch of this retail space, the total number of the chain's stores has reached 2,222 locations. The total area of the new flagship is 162 sq. m, of which 120 sq. m is allocated directly to the sales floor.

The current assortment matrix includes 2,730 items, with a maximum shelf capacity of up to 3,000 SKUs, significantly exceeding the figures of the chain's standard stores. For customer convenience, customized software for processing online orders via the click & collect system has been implemented, allowing goods to be picked up just 15 minutes after placing an online order.

The main feature of the Moscow flagship is the pilot launch of an AI-based digital sommelier. A neural network, specially trained on Winelab's current assortment, helps customers via an interactive panel choose alcohol based on personal taste preferences, for a specific gastronomic dish, or as a gift.

Additionally, a robot promoter operates on the sales floor—a mobile device that moves goods around the store and draws visitors' attention to specific product categories. Furthermore, the company has completely abandoned traditional printed promotional materials in favor of modern digital screens.

The new location is equipped with a specialized wine boutique and a tasting room. Special emphasis is placed on installing additional refrigerated display cases for non-alcoholic and low-alcohol beverages, which are highlighted by the robot promoter.

The company continues its concept of expanding the functionality of its flagship stores. For instance, a previously opened Far Eastern store with an area of over 800 sq. m in Vladivostok featured a cafe and a sushi pick-up point.